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20 Years of Invention and Innovation—and Counting

The Elite brand was founded in 1993; and for 20 years, Elite has become known as the detergent brand of choice in the CIS and Russian Markets. Our Products sell under various names such as: Feyzi, Rixos & Elite.

Over the years, the company has grown from a single product— liquid detergents —to almost two dozen detergent products sold under various brand names; with a total work force of 80 employees.

The Founders have recently decided to expand their marker to cover the Middle East and Africa, and decided to establish a factory in Dubai to serve these markets with its premium product “Elite”.

Moreover, Elite is proud to consider itself a leader in sustainability, focusing on developing eco-friendly products.

Elite Cleaning Products LLC has set up its factory in Dubai Industrial City. The factory had a soft opening in March 2013, with production capacity of 450 Tons per month. The Company product line currently covers five products:

The Company product line currently covers five products

Dish Washing Liquid Detergent

Hand Washing Liquid Detergent

Multi-Purpose Surface Cleaning & Disinfectant

Glass Cleaning Liquid Detergent


The current product line includes Dish Wash and Hand Wash Detergents, with the other products planned to be introduced in the second quarter of 2013.
Our Products are currently being offered to retailers and whole-sellers operating in the UAE and the neighboring Countries. We also have excellent response from retailers who are planning to produce their own private labels; and being manufacturers, we are able to accommodate any special requirements our clients have for that matter.

All our products are tested & approved by Dubai Municipality, and we always ensure that our customer satisfaction is met 100%.

Commitment to Key Stakeholders

Being part of a global organization, we have a long tradition of researching and developing products to create value for our customers, and meeting the highest standards of environmental codes applicable to our industry.