The Elite brand was founded in 1993; and for 20 years, Elite has become known as the detergent brand of choice in the CIS and Russian Markets. Our Products sell under various names such as: Feyzi, Rixos & Elite.
Over the years, the company has grown from a single product— liquid detergents —to almost two dozen detergent products sold under various brand names; with a total work force of 80 employees.
The Founders have recently decided to expand their marker to cover the Middle East and Africa, and decided to establish a factory in Dubai to serve these markets with its premium product “Elite”.
Moreover, Elite is proud to consider itself a leader in sustainability, focusing on developing eco-friendly products.
Elite Cleaning Products LLC has set up its factory in Dubai Industrial City. The factory had a soft opening in March 2013, with production capacity of 450 Tons per month. The Company product line currently covers five products: