01 / 05
HOLD
Strong hold. Set the shape and it stays where you put it.
ELITE MATT CLAY
THE NEW STANDARD.
01 — WHY ELITE?BARBER CREATED
ELITE exists for people who care about the details — the cut, the style, the finish, and the way they show up.
02 — THE CLAY
02 / 05
TEXTURE
A matt finish. Texture that reads like hair, not product.
03 / 05
CONTROL
Works in smoothly. Reworks with your hands when you need it to.
04 / 05
FINISH
The last thing the cut needs. Sharp edges, sharper finish.
05 / 05
ALL DAY.
From the chair to wherever the day takes you.
ONE PRODUCT
ELITE MATT CLAY
NET 4 OZ (113 G)
SHOP MATT CLAY →03 — HOW TO USE ITTHREE STEPS
STEP 01 · SCOOP
Cinematic clip · 4:5
01
SCOOP
Take a small amount.
STEP 02 · WORK
Cinematic clip · 4:5
02
WORK
Warm between palms.
STEP 03 · STYLE
Cinematic clip · 4:5
03
STYLE
Work through the hair and shape your look.
04 — BARBER APPROVEDPROFESSIONAL
A program for professional barbers who put ELITE on the station. Details announced after launch.
BECOME AN ELITE BARBER →ELITE BARBER
Portrait · name · shop
ELITE BARBER
Portrait · name · shop
ELITE BARBER
Portrait · name · shop
05 — WORD OF MOUTHREVIEWS OPEN AT LAUNCH
CUSTOMER REVIEW
Real quote · name · role
BARBER TESTIMONIAL
Real quote · name · role
CREATOR / UGC
Real quote · name · role
BEFORE / AFTER
BEFORE
Styling · 4:5
AFTER
Styling · 4:5
BEFORE
Styling · 4:5
AFTER
Styling · 4:5
06 — ELITE IN MOTIONINSTAGRAM · TIKTOK
07 — THE LISTNO SPAM
Drops. Restocks. New products. No bullshit.